Janusz Nesterak, Bernard Ziębicki (red.)
2024, s. 232, ISBN 978-83-7252-902-2 (wersja drukowana), ISBN 978-83-7252-903-9 (wersja elektroniczna pdf)
Publikacja dostępna w zakładce "Otwarty dostęp"
Treść:
PART I Crisis Management and Organisational Behaviour
Chapter 1 The Overlooked Importance of Brand Orientation in Gaining Competitive Advantage (Bartolomeo Rafael Bialas, Adam Figiel, Janusz Nesterak)
Chapter 2 The Role of TMSG as Booster for Cultural Knowledge, Cultural Economy and Cultural Society (Maria Inês Pinho, Sérgio Veludo Coelho)
Chapter 3 The Surge in Online Transaction Interest Following the COVID-19 Pandemic and Trust between Entities in the B2C Sector (Grażyna Plichta)
Chapter 4 The Impact of the Business Analyst on Business Organisations (Marta Krajewska-Beentjes, Ilona Staszewska-Daca, Krzysztof Borodako, Piotr Sedlak)
Chapter 5 The Importance and State of Resources and Competencies in the Field of Finance. A Comparison between Dairy Cooperatives from Świętokrzyskie and Małopolskie Voivodeships (Izabela Konieczna)
Chapter 6 Agile Attributes of Employees and Surviving Crisis Situations – Experiences of Polish Enterprises (Maria Kocot)
Chapter 7 Emotional Intelligence of Managers as a Determinant of Interpersonal Relationship Formation in Organisations (Marian Bursztyn)
Chapter 8 Marketing Strategies for Standardisation and Adaptation to Foreign Markets of Agricultural Machines Manufacturers as Perceived by Export Sales Managers (Sandra Snarska, Urszula Kobylińska)
PART II Labour, Finance and Quality in Modern Economy
Chapter 9 Mapping the Balance: Diversity of Work-Life Balance in EU Countries (Katarzyna Piecuch, Michał Niewiadomski)
Chapter 10 The Role of Digitisation in the Migration of Human Resources between Industries on the Polish Labour Market (Dominik Pawelec)
Chapter 11 Benefits and Limitations of Using the Cost Deployment Method as a Management Controlling Tool (Janusz Nesterak, Angelika Wodecka-Hyjek, Ewa Bąchor)
Chapter 12 The Process of Creating Quality Using a Multi-stage Set of Global 8 Disciplines Activities (Adam Popek)
Chapter 13 Difficulties in Implementing Management Control Systems: Insights from a Case Study Analysis (Anna Kołodko, Michał J. Kowalski, Janusz Nesterak)
Chapter 14 Polish-Serbian Research Collaboration within the European Union Framework Programmes: Overview and Perspectives (Sylwia Krzyżek-Liburska)
Chapter 15 Between Management, Art and Finance – Premises for Undertaking Research on Theatre in Management Science (Julia Karcz-Ryndak, Marek Jabłoński, Ivana Bestvina Bukvić)
Chapter 16 Verification of the Effectiveness of Discriminant Analysis as a Tool for Enterprise Bankruptcy Prediction (Kacper Stabryła-Tatko)
